What Happened to Santa

There was a time when Christmas wasn’t about flash sales or same-day delivery. It was about making it work and finding joy in the simple things. Back in the day, magic didn’t come from malls or online carts; it came from creativity, community, and careful planning.

Santa wasn’t just a man in red. He was every parent who found a way to make Christmas special, even on a tight budget.

At Tangerine Africa, we believe those values still matter. Just as our parents planned every Christmas meal and gift with care, we help you plan your financial future with that same intention- to protect, prepare, and prosper.

If you grew up in an African home, you probably remember this: before a new pair of Christmas shoes, your mum or dad would hold your foot against a broomstick, mark it with a pencil, and take that broom to the market. No apps. No receipts. Just resourcefulness. It wasn’t about having plenty; it was about being prepared.

That broomstick wasn’t just a funny family memory. It was a lesson in financial wisdom: plan ahead, use what you have, and make the most of it.

And it didn’t stop there. Gifts were wrapped in old newspapers because thoughtfulness mattered more than packaging. New Christmas clothes were sewn from leftover fabric, with mum humming at the machine late into Christmas Eve. The Christmas “Smokey” jollof rice was a community effort, one person brought oil, another seasoning, and someone else chicken. Decorations came out year after year, patched, faded, yet full of meaning.

Each act reminded us that abundance isn’t about how much you spend; it’s about how well you plan.

Today, things feel different. Prices rise faster than salaries. The economy is unpredictable. Yet we spend more freely than ever, trading the broomstick for “Buy Now, Pay Later.” We chase instant joy, even if it costs long-term peace.

But deep down, we still want the same things our parents did: security, peace of mind, and the confidence to care for our families no matter what.

That’s why Tangerine Africa exists, to bring that old wisdom into the modern world. We make financial planning in Africa simple, digital, and affordable, because protecting your future shouldn’t be complicated.

With Tangerine, you can:

• Protect your family’s future with flexible life and health insurance.
  
  
• Grow your money through smart investment and savings plans.
  
  
• Plan confidently with digital tools that fit your lifestyle and income.
  
  

Just like that broomstick, Tangerine helps you plan, so you can measure life’s steps carefully, not react in panic. When you plan with Tangerine, you’re not just buying insurance; you’re securing your peace of mind. You’re saying: I see the future and I’m ready for it.

This Christmas, let’s make the season about more than spending. Let’s make it about protecting what truly matters. Relearn the art of planning ahead. Protect your family tomorrow. Give yourself the gift of peace of mind.

Because financial wisdom never goes out of style — it just evolves.

Santa may have changed, but the spirit of smart planning lives on.

Start planning smarter today with Tangerine🍊